Super 8 by Wyndham, the most expansive hotel brand in the world, has announced that it will auction off to the general public their one-of-a-kind hotel-inspired concept car, ROADM8, with 100 percent of the auction sales benefiting a military non-profit.
Open now through November 29th, the auction complements Super 8’s service-member initiatives like complimentary reserved parking for veterans at hotels across the U.S. and Canada. All auction proceeds will go to the Fisher House Foundation which provides a no cost, “home away from home” for families of patients receiving medical care at military and VA medical centers.
Launched earlier this year at the New York Auto Show, the ROADM8 is the first-ever concept car created by a hotel brand. Industry-leading fabricators joined forces with Super 8 to customize ROADM8 from a 2017 Jeep Wrangler Unlimited Sport 4×4.
Inside, ROADM8 evokes the warm colors, sleek finishes and hyper-local black and white art of the hotel brand’s newly renovated rooms. It features amenities like an on-demand coffee maker, a built-in mini-fridge, tablet entertainment, Wi-Fi, among others.
“Super 8 has a proud history of honoring and saying thank you to those who serve, and we feel this is one more way for us to build upon that legacy,” said Mike Mueller, brand leader and senior vice president of Super 8. “When we launched ROADM8, we knew we ultimately wanted to use the vehicle as a means for giving back and creating a positive impact for the military community. We have no doubt that, with the help of Fisher House Foundation, which has earned stellar marks across the board for supporting veterans and their families, we’ll be doing exactly that.”
Ken Fisher, chairman and CEO of Fisher House Foundation, remarked that the “Fisher House Foundation is proud to partner with Super 8 by Wyndham. Fisher Houses can provide sanctuary for more than 1,000 families every night in 78 homes. That would be impossible without Americans across the nation, including the team at Super 8 by Wyndham, whose support helps bring military and veterans families together when they need it most. We thank Super 8 by Wyndham for their generosity and thinking of Fisher House Foundation.”
Bidding for ROADM8 starts at $20,000 USD.
To learn more about ROADM8, including full auction rules, or to place a bid on any of the items listed above, visit www.super8.com/ROADM8.