‘The Ultimate Last Chance’ earns $1 million at Barrett-Jackson 2018

Following up on Nicole Ellan James’ story on the last 2018 Dodge Challenger SRT Demon being built, Dodge and Barrett-Jackson Collector Car Auctions paired the final Demon with another performance legend, the final 2017 Dodge Viper for a fantastic offering at the Barrett-Jackson Northeast Auction in Connecticut, with 100 percent of the sale proceeds going to benefit the United Way charity.

“The Ultimate Last Chance” auction lot also included pieces of memorabilia such as custom build sheets, iPads with pictures and videos, authenticity letters, certification cards, and other custom branded items.

Dodge Viper and Challenger on stage at Barrett-Jackson | Barrett-Jackson photos

It was the sort of offering that grabbed everybody’s attention, including those at the auction and the millions watching on TV. The bidding was furious, as one would expect for the combined 1,485 horsepower of the cars and their special provenance. When the hammer fell, the final price for both cars, $1 million USD, ranked as the highest during the four-day Barrett-Jackson auction.

“We know the power of the Dodge Viper and Dodge Challenger SRT Demon to put a smile on people’s faces,” said Steve Beahm, Head of Passenger Car Brands, FCA North America. “We’re smiling today because we know the power of this donation to the United Way. These particular vehicles mark the end of their eras as the last vehicles of their kind to be built; it’s rare to have just one such vehicle cross the auction block, much less a pair at the same time.”


“We are honored that Dodge chose Barrett-Jackson for this historic sale of the last production Viper and Demon,” remarked Craig Jackson, chairman and CEO of Barrett-Jackson. “We’ve been fortunate to have many incredible moments on the auction block for charity sales over the years and this was another one. The winner is taking home two spectacular and historically significant vehicles, and we can’t thank Dodge enough for bringing this special moment to our Northeast Auction at Mohegan Sun.”

Both the final 840 horsepower 2018 Dodge Challenger SRT Demon and the final 645 horsepower 2017 Dodge Viper were painted in the same Viper Red color (production code LRN) that was part of the Viper production color palette.

The final Dodge Challenger SRT Demon was hand-painted to match after it left the Brampton Assembly Plant in Ontario, Canada originally wearing Pitch Black paint.

About the author

Rob Finkelman

Rob combined his two great passions of writing and cars; and began authoring columns for several Formula 1 racing websites and Street Muscle Magazine. He is an avid automotive enthusiast with a burgeoning collection of classic and muscle cars.
Read My Articles

Modern Muscle Cars in your Inbox

Build your own custom newsletter with the content you love from Power & Performance, directly to your inbox, absolutely FREE!

Free WordPress Themes
Power & Performance NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Power & Performance

We'll send you the most interesting Dragzine articles, news, car features, and videos every week.

Power & Performance

Power & Performance NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Power & Performance

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...



Hot Rods & Muscle Cars

Classic Chevy Magazine

Corvette Enthusiasts

Power & Performance

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...

  • Hot Rods & Muscle Cars
  • Classic Chevy Magazine
  • Corvette Enthusiasts

Power & Performance

Thank you for your subscription.

Thank you for your subscription.

Power & Performance

Thank you for your subscription.

Thank you for your subscription.

Loading