SEMA 2018: Nitto Tire looks To Expand Luxury Performance Tire

The Nitto Tire booth at the 2018 SEMA show had a diverse mix of vehicles – everything from a UTV, a truck, a wild-looking Lamborghini, and even a G63 Wagon. The diverse display showed Nitto’s array of tire options, including the new NT420V, the latest in its lineup for luxury truck and SUV tires.

“The NT420V, which is the successor to the 420S, is primarily for the vehicles like the Range Rover, G63 Wagons, and Escalades,” said Harry Kong, Manager of brand publishing at Nitto. He added the tire will fall in line with all-season performance and is slated for release mid-2019.

“We see a lot of F250’s with 8-inch lifts and super-big tires, so we decided to create sizes for that. Last year, we had the 24-inch tires, but trucks are getting bigger and bigger. This is our solution for it,” Kong said.

Other new products added to the Nitto lineup include tires for 26X12 and 26X14 wheels. This is the first line of tires for 26-inch wheels from Nitto, geared for various terrains, and comes as a result of a growing trend.

Additionally, powersports are the latest venture for the tire manufacturer. “The newest category we are adding is the side-by-side, non-DOT legal tire, primarily for UTV’s, Polaris, and Can-Ams” Kong said. He added it will be launched in early 2019.

For more information, see Nitto Tire.

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Nicole Ellan James

As an automotive journalist and avid car enthusiast, Nicole Ellan James has a passion for automotive that is reflected in every aspect of her lifestyle. Follow Nicole on Instagram and Facebook - @nicoleeellan
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