Online crisis monitoring firm, Crisp, compiled reactions on Facebook and determined Dodge is the most “loved” automotive brand on the social platform. The study is based on the analysis of 19,846 Facebook posts published by the top 50 automotive brands, the report summarizes feedback from January 2018 to January 2019.
According to the study, Dodge received 461,187 total “love” reactions with just 408 posts on Facebook in 2018, beating its next closest competitor Mercedes, which accrued 382,629.
“The Dodge//SRT brand’s personality and voice across its social channels are representative of our millions of die-hard fans,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and FIAT – FCA North America.
“Dodge demonstrates that they truly understand that the value of social media is engaging with customers and fans in a way that resonates rather than simply marketing at them,” said Emma Monks, Vice President of Crisis Intelligence at Crisp.
“Dodge produces a small amount of high quality content on Facebook that informs, entertains and invites fans to celebrate and share their passion for these iconic cars. This is the building block of creating great brand trust and reputation online.”
The top five Dodge brand most “loved” Facebook posts in 2018:
1. “Respect the Beast”
Respect the beast.
Posted by Dodge on Wednesday, November 7, 2018
2. “Front End Friday”
Front end Friday. (Photo credit: Angel E.) #ThatsMyDodge
3. “Introducing the Triple Threat”
Introducing the triple threat.
Posted by Dodge on Thursday, June 28, 2018
4. “Hellephant” powers the 1968 Dodge “Super Charger” Concept”
The 1,000 horsepower, 950 lb.-ft. of torque “Hellephant” powers the 1968 Dodge “Super Charger” Concept unveiled at SEMA. https://www.dodgegarage.com/article/announcements/2018/10/weve-crated-a-beast.html
5. “Muscle Redefined”