Editor’s Note: This is the 2nd in a series of videos created by Dodge to chronicle how Santa’s Sleigh – the Redeye Express – was built. In the spirit of the season, Power & Performance will share each video leading up to the Christmas holiday.
Why does the Jolly Fast Man want a new sleigh? After test driving his first Dodge muscle car, Santa was inspired to lose his “bowl of jelly,” which meant he needed a new ride to match his “new shredded bod.”
North Swoll is the first of seven videos created by Dodge that takes viewers behind the scenes of the “rebuild,” where Santa, Mrs. Claus, and the elves take inspiration from Dodge and overhaul his sleigh, the Redeye Express.
The Jolly Fast Man series features Dodge personalities Bill Goldberg, a professional athlete, NFL player, pro wrestler, and automobile aficionado as Santa and “All Girls Garage” host and automotive enthusiast, Cristy Lee as Mrs. Claus.
In the spirit of the season, Dodge has made the series available to view on the brand’s YouTube channel, Facebook, Twitter, and Instagram channels throughout December.