Editor’s Note: This is the first in a series of videos created by Dodge to chronicle how Santa’s Sleigh – the Redeye Express – was built. In the spirit of the season, Power & Performance will share each video leading up to the Christmas holiday.
After the debut of the ‘Redeye Express’ at the Los Angeles Auto Show, Dodge has launched “Jolly Fast Man,” a seven-part social series of videos that takes viewers behind the scenes of the “rebuild,” where Santa, Mrs. Claus, and the elves take inspiration from Dodge and overhaul his sleigh, the Redeye Express.
The series was kicked off by a 30-second spot Dodge called “Upgrade,” in which we see Santa stare at his centuries-old sleigh and proclaim to his elves, “It’s time for an upgrade!”
The series features Dodge personalities Bill Goldberg, a professional athlete, NFL player, pro wrestler, and automobile aficionado as Santa and “All Girls Garage” host and automotive enthusiast, Cristy Lee as Mrs. Claus.
In the spirit of the season, Dodge has made the series available to view on the brand’s YouTube channel, Facebook, Twitter, and Instagram channels throughout December.