Xceleration Media Group®, a leading automotive aftermarket multi-channel marketing company, announced that it will once again “GO LIVE” during the Performance Racing Industry (PRI) trade show. Hot off the heels of a successful SEMA Show utilizing Facebook’s new live capabilities, XM will bring the PRI show directly to its audience in real-time from its booth located in the Green Hall (1015).
Xceleration Media was the first automotive aftermarket company to embrace the relatively new technology on such a large scale during the SEMA Show, turning its booth into a talk-show style studio, bringing in industry professionals, builders, and celebrities to be interviewed by the Editors of XM publications. The setup will be similar at the PRI Show, but of course will be geared toward its more hardcore racing titles: Drag Racing Scene, OneDirt, and Power and Performance News.
“The marketing and media landscape is forever changing and Xceleration Media is always looking for new, exciting ways to help our clients get their message out to our enthusiasts,” XM Director of Operations Shawn Brereton said. We saw Facebook Live as a medium we could use to bring an industry-only event straight to the most passionate and savvy enthusiasts in real-time. There is so much buildup to SEMA and PRI – everyone knows when they happen – so they are searching for the latest information while the show is taking place. We had a tremendous response for SEMA and I’m sure we will have an even better PRI with our focus on our racing titles where some of our most diehard fans are.”
XM will be broadcasting from its booth (1015) in the Green Hall to the Facebook pages for Drag Racing Scene, OneDirt, and Power and Performance News throughout the week. Interviews will be scheduled in 30 minute increments each day. Enthusiasts are encouraged to “Like” each page in order to get notifications on when an interview is going live on a particular page. The interviews will be published and archived to the Facebook pages, websites, and the Xceleration Media YouTube channel so enthusiasts who miss the live interview will be able to view the recorded version.
Clients, manufacturers, builders, and celebrities who wish to be interviewed during PRI, are encouraged to contact XM ahead of the trade show to lock-in a scheduled time, as time slots fill up quickly. XM recognizes the important service it provides enthusiasts who thirst for new racing trends and technology, so therefore does not charge a fee to conduct the interviews. Interested parties may contact XM at the email or phone number below to schedule a time.
Taking place December 8-10 at the Indianapolis Convention center, the 29th Annual Performance Racing Industry Trade Show is the epicenter of new racing technology. Over 1200 companies displaying in over 3000 booths show the latest advances in racing products and engineering. An industry-only event, buyers from all 50 states and 70+ countries attend the show that has more new racing products under one roof than anywhere on earth. More information on PRI can be found at www.performanceracing.com.
About Xceleration Media Group®
Xceleration Media Group® is an automotive focused, multi-channel relationship marketing company at the forefront of today’s changing media landscape. With properties in five major automotive/motorsports segments, Xceleration Media uses a variety of innovative delivery channels to ensure its hard-hitting technical content reaches high-value enthusiasts, racers, and hobbyists. Also visit us online at xcelerationmedia.com or on YouTube at youtube.com/xcelerationmedia.
Media Contact: [email protected], 901-260-5910