Xceleration Media Group is happy to announce it has been named the Official National Media Partner of Somernites Cruise. Xceleration Media (XM) will promote Somernites across its multi-channel network of digital and print platforms and will be on-hand at select events throughout the year.
Beautiful and historic Somerset, Kentucky, is recognized by the state legislature as “The Car Cruise Capital of Kentucky.” It is home to Somernites Cruise, the largest monthly classic car show in the state. The shows average well over 1200 cars per month. Held on the fourth weekend of each month from April through October, car enthusiasts from across the nation travel the rolling hills of the Bluegrass State to take part in each event. Now over half-way into its second decade, Somernites provides participants and spectators a free, family-oriented atmosphere with live music, great food, and plenty of entertainment.
XM’s three street titles: Street Rod Life, Power & Performance News, and Gearheads4Life, will be distributed free of charge to enthusiasts at each of the Somernites Cruise weekends throughout the year. Additionally, XM will provide coverage of the events on the websites for each title.
“I have been lucky enough to attend Somernites Cruise as a participant in the past, and it is so much more than your typical car show,” said XM Group Publisher, Shawn Brereton. “The whole region embraces the cruise; people come out in droves to sit and watch the cars go by on the highway. It is an event that every car enthusiast should put on their bucket list. This is a win-win for both parties as we’ll continue to introduce more people to our advertisers, websites, and magazines, and Somernites Cruise gets to expand its exposure as well. We can’t wait to get started.”
Keith Floyd, Executive Director of Somernites Cruise, mirrored Brereton’s words:
“We are excited to form this new partnership with Xceleration Media Group and its fantastic publications,” he said. “Having a presence, both in advertising and event coverage, will be a great benefit for us. In return, we feel that Somernites Cruise can expand Xceleration Media’s presence and introduce their publications to the thousands of participants that attend Somernites Cruise events throughout the year.”