The all-new program is designed to increase exposure and enhance connectivity between exhibitors and buyers at the world’s premier gathering of motorsports professionals.

An exciting new feature at the 2017 Performance Racing Industry (PRI) Trade Show will allow exhibitors to highlight their products and connect with buyers like never before.

Requested by 93 percent of attendees following last year’s Show, the all-new Featured Products Showcase provides unprecedented product access and exposure before, during and after the 30th annual PRI Show, which takes place December 7–9, 2017, at the Indiana Convention Center in Indianapolis.

“New product showcases are proven to be effective, so we’re very excited to introduce the Featured Products Showcase at the PRI Show, the premier trade show for the racing industry,” said PRI General Manager Bill Miller. “The Featured Products Showcase is designed to make it even easier for buyers to find relevant exhibitors, and for the hundreds of motorsports media professionals that attend the PRI Show to report on these amazing products.”

Participating exhibitors can enter up to five products in the Featured Products Showcase. Once on-site, they will receive a sign with a description of the product, as well as promotional signage for their booth. In addition, all entered products will be featured on PRI’s online exhibitor search, included in the participating company’s online floor plan listing, and professionally photographed on-site for future promotional use.

Participants can also increase their product exposure by purchasing placement in the Featured Products section of the official PRI Trade Show Guide, published as the November issue of Performance Racing Industry Magazine, where listings will include a photo, company information, and product description.

The Featured Products Showcase itself will be located in the Green Hall’s 8000 Exhibit area of the Indiana Convention Center. Cost is $50 for the first entry and $75 for each additional product before November 9, 2017. Following the deadline, product entries must be submitted on-site, and will be accepted based on space availability. The cost for on-site entries is $100 for the first product and $125 for each additional item.

“Exhibitors rely on the PRI Show to connect with buyers, and the Featured Products Showcase is yet another way they can do that at the Show,” said Miller. “We look forward to seeing exhibitors benefit from this new feature.”

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths, showcasing the latest developments in auto racing technology. Tens of thousands of buyers from all 50 states and 70 countries will be on hand for the three biggest business days in racing.

In addition, the days leading up to and including the PRI Show, which have come to be known as Race Industry Week, will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 4. Numerous conferences, seminars and other special events will offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.