NBC Universal Recruits Dale Earnhardt Jr.


It was only in April of this year that Dale Earnhardt Jr. announced his retirement from the NASCAR Cup Series. Over the course of 19 years, he has 26 wins and 14 poles in 615 starts under his belt, and now it’s time to do something new. That something new will start in 2018 when he joins the team at NBC Universal.

The multi-year deal will involve a variety of media opportunities, in addition to helping with NBC’s NASCAR coverage. Dirty Mo Media and Hammerhead Entertainment will also partner with Earnhardt’s other properties.

As Dale Jr. is one of the most popular drivers of all time, it’s not hard to see why NBC recruited him to start his tenure with the company.

“We are excited to welcome Dale Jr. to our team – both on and off the track.” 

“As a company, NBC Universal allows for talent to stretch themselves across not just their field of expertise, but across other areas of their interests in the media world.” – Mark Lazarus, Chairman, NBC Broadcasting and Sports.

“It is a tremendous honor not only to join NBC Sports next year but to begin a new career alongside people who love NASCAR as much as I do,” 

“To be reunited with Steve Letarte, to be able to call legends like Jeff Burton, Dale Jarrett and Kyle Petty teammates rather than just friends, to be able to continue going to the track and connecting with race fans, it’s a privilege I don’t take lightly. I will devote my heart and soul to this broadcast team and pledge my very best to the millions who watch it.” -Dale Earnhardt Jr.

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