Dodge is resurrecting a name from the past, and what will wear it promises to outperform the popular 707-horsepower Hellcat.
The Fiat Chrysler Automobiles NV group just announced that is will be raising the bar again with a Demon edition 2018 Dodge Challenger SRT — this model is set to make its debut in April at the New York International Auto Show.
Dodge boss Tim Kuniskis is calling the Demon the next Hellcat, and refers to it as an ode to their heritage and great name. The Demon was originally a two-door fastback version of the early 70s Dodge Dart. It was also used as a roadster concept car at the 2007 Geneva Auto show that never made it to production.
Specific details about the car is unknown, but it will go on sale alongside the Hellcat in the Challenger lineup for the 2018 year model. Based on comments, you can gather that it will have more than 707-horsepower (as the Hellcat does), but it’s hard to speculate beyond that. It will likely have a different powertrain, but look (basically) the same, but Dodge could have some major surprises in mind for the model, we’ll find out in April!
Press Release from Dodge:
- Dodge’s new ultimate performance halo – the 2018 Dodge Challenger SRT Demon – to be unveiled during New York International Auto Show week
- Dodge to debut “Cage,” the first in a series of pre-reveal teaser videos giving fans and followers insight into Demon’s engineering prowess
- Fans can check out www.ifyouknowyouknow.com website for weekly updates, to download sharable content and for a countdown to the New York reveal
- Use hashtag #DodgeDemon to be a part of the next chapter in the Dodge performance story
- Demon name first introduced to the Dodge lineup in 1971
Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the SRT Demon’s engineering prowess.
In the first video, “Cage,” which debuts today, the ferocious animated Hellcat is back. Refusing to be caged, the beast transforms, thus beginning a new chapter in the Dodge brand’s performance legacy.
Fans are encouraged to watch the 90-second “Cage” video multiple times at www.ifyouknowyouknow.com for clues to follow the story of what’s next from Dodge and SRT.
In the coming weeks, Dodge will bring fans and followers in on more details by slowly peeling away layer upon layer of the new Challenger SRT Demon via video shorts that highlight the engineering prowess that has gone into its development.
All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the SRT Demon is revealed in New York City, prior to the New York International Auto Show.
Dodge will promote the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
About Dodge and SRT Brands