Dodge Announces U.S. Dealer Allocation Plan for 840-horsepower Dodge Challenger SRT Demon

Demon allocation process designed to build the Dodge brand halo; prioritizes orders that are at or below Manufacturer’s Suggested Retail Price (MSRP)

  • New Dodge Challenger SRT Demon starts at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (including $1,700 gas guzzler tax, excluding $1,095 destination); Demon crate unleashes full power for $1
  • Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers; Demons sold at a price that exceeds MSRP will be produced after priority production is completed
  • Dealers can only order as many Demons as they are allocated
  • New Demon Concierge hotline and website to provide direct communication for customers and dealers to track their order
  • U.S. dealers can start placing orders for the Demon on Wednesday, June 21
  • Production of limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall

June 20, 2017 , Auburn Hills, Mich. – The limited-production, 840-horsepower Dodge Challenger SRT Demon – the fastest quarter-mile production car ever – is due to start arriving in dealerships this fall. Today, Dodge is announcing just how it will allocate these rare beasts to its dealer body.

“We learned a lot when we launched the wildly popular SRT Hellcats,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and FIAT—FCA North America. “We’ve taken that information and created an allocation plan that is clear and concise, builds on Demon’s position as the Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip.”

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The Dodge Challenger SRT Demon is the first-ever production car to do a front-wheel lift, as certified by Guinness World Records, and it’s the world’s fastest quarter-mile production car with an elapsed time (ET) of 9.65 seconds at 140 miles per hour (mph), as certified by National Hot Rod Association (NHRA). It also registers the highest g-force (1.8 g) ever recorded at launch in a production car.

“The 2018 Dodge Challenger Demon represents the best of what Dodge//SRT stands for – performance capabilities that are second to none, iconic styling and a heritage built on pushing the boundaries of what is possible at a price that is attainable,” Kuniskis added. “We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer.”

The 2018 Dodge Challenger SRT Demon allocation plan is consistent with that philosophy. Here is how Demon will be allocated to dealers:

  • To be eligible to order a Challenger SRT Demon, dealers must have sold more than one SRT Hellcat in the last 12 months
  • Dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance
  • Dealers can only order as many Demons as they are allocated
  • Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers
  • Demons sold for a price that exceeds MSRP will be produced after priority production is completed

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Dodge is also creating a new Demon Concierge hotline (800-998-1110) to provide direct communication for customers and dealers. A new website will also allow them to track their orders at www.dodge.com.

To qualify as a verified sold order, an acknowledgement document must be completed and signed by the customer, the dealer and be notarized. The document must be received by the Demon Concierge before the vehicle will be slated for production. This important document serves two purposes:

  • Provides a detailed list of safety considerations, technical specifications and features on the vehicle; and
  • Helps determine priority production based on customer-facing contract price

Dealers can start placing orders for the Demon on Wednesday, June 21. Production of the limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall.

About Dodge and SRT Brands
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is focusing on its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2017 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge clusters, to name a few. For the 2017 model year, the Dodge brand lineup features the 25th anniversary Viper, Durango, Grand Caravan, Journey, Charger and Challenger, including the new Challenger GT, Charger Daytona and Challenger T/A, as well as the 707-horsepower Challenger SRT Hellcat and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.
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New for 2018, Dodge introduces the new 840-horsepower Dodge Challenger SRT Demon — the fastest quarter-mile production car in the world and most powerful muscle car ever, as well as the 2018 Dodge Durango SRT – America’s fastest, most powerful and most capable three-row SUV.

About Elizabeth Puckett

Elizabeth Puckett is a seasoned writer and hardcore gearhead. She was born with motor oil in her blood and a passion for everything that goes fast.