Christmas In The Aftermarket & Racing World Comes Early Every Year

Christmas falls on December 25th every year; I’m sure of this, and ask any child of today if you don’t believe me. As a kid, this is an important day. Of course there is religious significance for most people, communities decorate with lights and trees and holiday festive trinkets, families get together and enjoy the company, corporations offer vacation time, and all the rest of the generally enjoyable things. But as a kid, this is the day the gifts arrive. A year’s worth of good behavior (or not), rewarded in one swoop, one day, every year, like clockwork, it happens. It is truly a glorious time as a child….especially that time the Daisy Red Rider showed up!

I’ll keep my ‘traditional’ Christmas on the 25th of December, and I enjoy it as much as the next guy, thank you very much. But there is another Christmas for me, at least from a ‘gift’ viewpoint – I’m not talking about getting gifts, I’m talking about giving gifts. Once I grew up and entered this industry, I figured it out. We have our very own Christmas in the automotive and racing community. You know it, you’ve probably lived it if you’re reading this, and you may have guessed it by now too. My ‘work’ Christmas is the SEMA show, and I (with the rest of my colleagues at COMP Cams®) get to play Santa. The ‘gifts’ are ‘new products’ and the time to debut them is SEMA; not exactly ‘free’ for the giving or true to the definition of ‘gift’, but most of the time they’re every bit as exciting as the free ones, I assure you, and some of you I am sure will agree, these are ‘gifts’. Just exactly what you wanted, only it comes from COMP Cams®, not Santa.

It really is a good time of year when SEMA hits; a full year’s worth of work (sometimes even more) comes to fruition, and the ‘gifts’ hit the market. And for me, I do get to enjoy it, and it really is like playing Santa – when you hit the booth, and the eyes open wide when you see it, and the jaw hits the ground when you realize it, and smile goes from ear to ear when you touch it – it’s just like Christmas time.

Brian Reese
Director of Engineering
COMP Performance Group




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